As part of the Googley Lessons Blog Tour, we ran an excerpt from Chapter 4: Mindset Matters in Jack Myers’ Media Biz Bloggers. Hope you’re in the mindset to enjoy it!
- Home
- Author
- Acknowledgements
- Introduction
- Chapters
- Chapter 1: Relevancy Rules
- Chapter 2: Tap the Wisdom of Crowds
- Chapter 3: Keep It Simple, Stupid
- Chapter 4: Mindset Matters
- Chapter 5: Be Where Your Audience Is
- Chapter 6: Don’t Interrupt
- Chapter 7: Act Like Content
- Chapter 8: Test Everything
- Chapter 9: Track Everything
- Chapter 10: Let the Data Decide
- Chapter 11: Brands Can Be Answers
- Chapter 12: Your Unique Selling Proposition Is Critical
- Chapter 13: Your Competition Is Broader Than You Think
- Chapter 14: You Can Learn a Lot From a Query
- Chapter 15: Sex Sells
- Chapter 16: Altruism Sells
- Chapter 17: Show Off Your Assets
- Chapter 18: The More Shelf Space, the Better
- Chapter 19: Make Your Company a Great Story
- Chapter 20: Don’t Rely on Search Engine Marketing Alone
- Chapter 21: Future-Proofing
- Conclusion
- Interviews
- Aaron Magness, Zappos
- Alan Charlesworth, University of Sunderland
- Avinash Kaushik, Google
- Bill Wise, MediaBank
- Blagica Bottigliero, Edelman
- Bryan Eisenberg, Eisenberg Holdings
- Cam Balzer, Threadless
- Carla Gambescia, Via Vanti!
- Chris Copeland, GroupM Search
- Cory Treffiletti, Catalyst SF
- Dag Kittlaus, Siri
- Damian Blackden, Omnicom Media Group
- Danny Sullivan, Search Engine Land
- David Berkowitz, 360i
- David Gould, Resolution Media
- David Szetela, Clix Marketing
- Debra Zahay, Northern Illinois University
- Derek Gordon, Yield Software
- Ed Wise, Funny or Die
- Ellen Bale, Learning Care Group
- Esco Strong, Microsoft
- Gian Fulgoni, comScore
- Glenn Fishback, Adify Media
- Gord Hotchkiss, Enquiro
- Jack Myers, M.E.D.I.Advisory Group
- Janel Laravie, Chacka Marketing
- Jeff Levick, AOL
- Jill Balis, SMG Search
- Jill Botway, WMI
- Joe Marchese, SocialVibe
- John Battelle, Federated Media
- Jon Kaplan, Google
- Jon Raj, Cello Partners
- Keith Kaplan, Adconion
- Lance Neuhauser, PHD
- Lawrence Wan, Omnicom Media Group
- Leigh Terry, OMD Australia
- Linda Tuncay Zayer, Loyola University
- Margi Michael, Lowe’s
- Mark Goldstein, BBDO
- Marty Kohr, Northwestern University
- Matt Spiegel, Omnicom Media Group
- Michael Lazerow, Buddy Media
- Michelle Prieb, Ball State University
- Olivier Lemaignen, Kodak Gallery
- Omar Tawakol, BlueKai
- Penry Price, Google
- Paul Gunning, Tribal DDB
- Quentin George, Mediabrands
- Rand Fishkin, SEOmoz
- Riki Nakasuji, Google
- Rishad Tobaccowala, VivaKi
- Rob Garner, iCrossing
- Rob Griffin, Havas Digital
- Rob Murray, iProspect
- Scott Hagedorn, PHD
- Scott Kier, Mosaic EcoSystems
- Scott Shamberg, Critical Mass
- Sean Cheyney, AccuQuote
- Seth Godin, Squidoo
- Stephen Governale, AT&T
- Steven Hall, University of Illinois
- Steve Pacheco, FedEx
- Todd Friesen, Position Technologies
- Tony Bombacino, Restaurant.com
- Reviews
- Blog
- Chapter 1: Relevancy Rules
- Chapter 2: Tap the Wisdom of Crowds
- Chapter 3: Keep it Simple, Stupid
- Chapter 4: Mindset Matters
- Chapter 5: Be Where Your Audience is
- Chapter 6: Don’t Interrupt
- Chapter 7: Act Like Content
- Chapter 8: Test Everything
- Chapter 9: Track Everything
- Chapter 10: Let the Data Decide
- Chapter 11: Brands can be Answers
- Chapter 12: Your Unique Selling Proposition is Critical
- Chapter 13: Your Competition is Broader than You Think
- Chapter 14: You can Learn a Lot from a Query
- Chapter 15: Sex Sells
- Chapter 16: Altruism Sells
- Chapter 17: Show Off Your Assets
- Chapter 18: The More Shelf Space the Better
- Chapter 19: Make Your Company a Great Story
- Chapter 20: Don’t Rely on Search Engine Marketing Alone
- Chapter 21: Future-Proofing
- Conclusion
